We invite each of our featured SoftLayer Tech Marketplace Partners to contribute a guest post to the SoftLayer Blog, and this week, we’re happy to welcome Eli Feldblum, CTO and Founder of RankAbove. RankAbove is a leader in search engine optimization (SEO) technologies and data management that helps solve complex SEO challenges for enterprise-sized organizations’ websites via a combination of proprietary technology, innovation and creativity.
Tech Partners Marketplace: http://www.softlayer.com/marketplace/rankabove
The New Number One Spot: Planning for the Future of SEO
You run a successful business, or at least the IT for a successful business — that’s why you’re on SoftLayer. And, chances are, you’ve already spent lots of time and effort optimizing your site for search engines. You’ve built backlinks; you’ve ensured the structure of your site allows the search engine spiders to see every page of the site and prevents the creation of duplicate content; you’ve carefully written titles, friendly URLs and header tags; and you’ve continuously tweaked your on-page content to get to the number one spot in Google, Bing and other search engines.
Unfortunately, that apical spot is quickly becoming an apocryphal one; being number one isn’t what is used to be. The Search Engine Results Page (SERP) has undergone dramatic changes in the past few years, and even if you optimize perfectly and grab the top spot, you might be pushed down (even below the fold) by a variety of other Google products:
- Ads & Comparison Ads
- Local Results
- Image Results
- Video Results
- Shopping Results
In today’s SEO market, you need to optimize not only for regular web results, but for every other Google product too. Luckily, there are a few tips you can use to make sure you appear in those products, and get the new and improved global number one spot—and lots of traffic too.