Posts Tagged 'Technology Partner'

January 31, 2013

ActiveCampaign: Tech Partner Spotlight

We invite each of our featured SoftLayer Tech Marketplace Partners to contribute a guest post to the SoftLayer Blog, and this week, we're happy to welcome Peter Evans from ActiveCampaign. ActiveCampaign is a complete email marketing and marketing automation platform designed to help small businesses grow.

The Challenge of Sending Email Simply

You need to send email. Usually, that's a pretty simple task, so it's not uncommon to find users who think that sending a monthly newsletter is more or less the same task as sending a quick note to a friend about going to see a movie. In fact, those two email use-cases are completely different animals. With all of the nuances inherent in sending and managing large volumes of email, a plethora of email marketing services are positioned to help users better navigate the email marketing waters. It's tough to differentiate which features you might need and which features are just there to be a "Check" in a comparison checklist. ActiveCampaign set out to make the decision-making process simpler ... We knew that we needed the standard features like auto-responder campaigns, metrics reports and email templates, but we also knew we had to differentiate our service in a meaningful way. So we focused on automation.

Too often, the "automation" provided by a platform can be very cumbersome to set up (if it's available at all), and when it's actually working, there's little confirmation that actions are being performed as expected. In response, we were intentional about ActiveCampaign's automation features being easy to set up and manage ... If automation saves time and money, it shouldn't be intimidatingly difficult to incorporate into your campaigns. Here is a screenshot of what it takes to incorporate automation in your email campaigns with ActiveCampaign:

ActiveCampaign Screenshot

No complicated logic. No unnecessary options. With a only a few clicks, you can select an action to spark a meaningful response in your system. If a subscriber in your Newsletter list clicks on a link, you might want to move that subscriber to a different list. Because you might want to send a different campaign to that user as well, we provide the ability to add multiple automated actions for each subscriber action, and it's all very clear.

One of the subscriber actions that might stand out to you if you've used other email service providers (or ESPs) is the "When subscriber replies to a campaign" bullet. ActiveCampaign is the first ESP (that we're aware of) to provide users the option to send a series of follow-up campaigns (or to restrict the sending of future campaigns) to subscribers who reply to a campaign email. Replies are tracked in your campaign reports, and you have deep visibility into how many people replied, who replied, and how many times they replied. With that information, you can segment those subscribers and create automated actions for them, and the end result is that you're connecting with your subscriber base much more effectively because you're able to target them better ... And you don't have to break your back to do it.

SoftLayer customers know how valuable automation can be in terms of infrastructure, so it should be no surprise that email marketing campaigns can benefit so much from automation as well. Lots of ESPs provide stats, and it's up to you to figure out meaningful ways to use that information. ActiveCampaign goes a step beyond those other providers by helping you very simply engage your subscribers with relevant and intentional actions. If you're interested in learning more, check us out at http://www.activecampaign.com.

-Peter Evans, ActiveCampaign

This guest blog series highlights companies in SoftLayer's Technology Partners Marketplace.
These Partners have built their businesses on the SoftLayer Platform, and we're excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.
April 18, 2012

Dome9: Tech Partner Spotlight

This guest blog comes to us from Dave Meizlik, Dome9 VP of marketing and business development. Dome9 is a featured member of the SoftLayer Technology Partners Marketplace. With Dome9, you get secure, on-demand access to all your servers by automating and centralizing firewall management and making your servers virtually invisible to hackers.

Three Tips to Securing Your Cloud Servers

By now everyone knows that security is the number one concern among cloud adopters. But lesser known is why and what to do to mitigate some of the security risks ... I hope to shed a little light on those points in this blog post, so let's get to it.

One of the greatest threats to cloud servers is unsecured access. Administrators leave ports (like RDP and SSH) open so they can connect to and manage their machines ... After all, they can't just walk down the hall to gain access to them like with an on-premise network. The trouble with this practice is that it leaves these and other service ports open to attack from hackers who need only guess the credentials or exploit a vulnerability in the application or OS. Many admins don't think about this because for years they've had a hardened perimeter around their data center. In the cloud, however, the perimeter collapses down to each individual server, and so too must your security.

Tip #1: Close Service Ports by Default

Instead of leaving ports — from SSH to phpMyAdmin — open and vulnerable to attack, close them by default and open them only when, for whom, and as long as is needed. You can do this manually — just be careful not to lock yourself out of your server — or you can automate the process with Dome9 for free.

Dome9 provides a patent-pending technology called Secure Access Leasing, which enables you to open a port on your server with just one click from within Dome9 Central, our SaaS management console, or as an extension in your browser. With just one click, you get time-based secure access and the ability to empower a third party (e.g., a developer) with access easily and securely.

When your service ports are closed by default, your server is virtually invisible to hackers because the server will not respond to an attacker's port scans or exploits.

Tip #2: Make Your Security as Elastic as Your Cloud

Another key security challenge to cloud security is management. In a traditional enterprise you have a semi-defined perimeter with a firewall and a strong, front-line defense. In the cloud, however, that perimeter collapses down to the individual server and is therefore multiplied by the number of servers you have in your environment. Thus, the number of perimeters and policies you have to manage increases exponentially, adding complexity and cost. Remember, if you can't manage it, you can't secure it.

As you re-architect your infrastructure, take the opportunity to re-architect your security, keeping in mind that you need to be able to scale instantaneously without adding management overhead. To do so, create group-based policies for similar types of services, with role-based controls for users that need access to your cloud servers.

With Dome9, for example, you can create an unlimited number of security groups — umbrella policies applied to one or more servers and for which you can create user-based self-service access. So, for example, you can set one policy for your web servers and another for your SQL database servers, then you can enable your web developers to self-grant access to the web servers while the DBAs have access to the database servers. Neither, however, may be able to access the others' servers, but you — the super admin — can. Any new servers you add on-the-fly as you scale up your infrastructure are automatically paired with your Dome9 account and attached to the relevant security group, so your security is truly elastic.

Tip #3: Make Security Your Responsibility

The last key security challenge is understanding who's responsible for securing your cloud. It's here that there's a lot of debate and folks get confused. According to a recent Ponemon Institute study, IT pros point fingers equally at the cloud provider and cloud user.

When everyone is responsible, no one is responsible. It's best to pick up the reigns and be your best champion. Great cloud and hosted providers like SoftLayer are going to provide an abundance of controls — some their own, and some from great security providers such as Dome9 (shameless, I know) — but how you them is up to you.

I liken this to a car: Whoever made your car built it with safety in mind, adding seat belts and air bags and lots of other safeguards to protect you. But if you go speeding down the freeway at 140 MPH without a seatbelt on, you're asking for trouble. When you apply this concept to the cloud, I think it helps us better define where to draw the lines.

At the end of the day, consider all your options and how you can use the tools available to most effectively secure your cloud servers. It's going to be different for just about everyone, since your needs and use cases are all different. But tools like Dome9 let you self-manage your security at the host layer and allow you to apply security controls for how you use a cloud platform (i.e., helping you be a safe driver).

Security is a huge topic, and I didn't even scratch the surface here, but I hope you've learned a few things about how to secure your cloud servers. If the prospect of scaling out security policies across your infrastructure isn't particularly appealing, I invite you to try out Dome9 (for free) to see how easily you can manage automated cloud security on your SoftLayer server. It's quick, easy, and (it's worth repeating a few times...) free:

  1. Create a Dome9 account at https://secure.dome9.com/Account/Register?code=SoftLayer
  2. Add the Dome9 agent to your SoftLayer server
  3. Configure your policy in Dome9 Central, our SaaS management console

SoftLayer customers that sign up for Dome9 enjoy all the capabilities of Dome9 free for 30 days. After that trial period, you can opt to use either our free Lite Cloud, which provides security for an unlimited number of servers, or our Business Cloud for automated cloud security.

-Dave Meizlik, Dome9

This guest blog series highlights companies in SoftLayer's Technology Partners Marketplace.
These Partners have built their businesses on the SoftLayer Platform, and we're excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.
September 7, 2011

3DCart: Tech Partner Spotlight

This is a guest blog from 3DCart Co-founder and CEO Gonazlo Gil. 3DCart is a technology partner with a robust eCommerce platform hosting thousands of merchants all over the world ... And it's clear they have an enduring drive for innovation and value.

Company Website: http://www.3DCart.com/
Tech Partners Marketplace: http://www.softlayer.com/marketplace/3dcart

5 Must-Have Features in a Hosted Ecommerce Provider

In 1997, the concept that would eventually become 3DCart came into existence. I developed 3DCart with the idea of putting every single ecommerce tool and resource at the fingertips of web entrepreneurs so anyone with a computer could start their own online store. Today, we're still going strong, and we pride ourselves on launching new ecommerce features before the competition has a chance.

The market for shopping carts has exploded over the past decade. If you're considering the ecommerce business, choosing a shopping cart can get overwhelming. Because not all ecommerce software solutions are created equal, we've put together a list of five must-have features for aspiring entrepreneurs to consider when choosing a hosted ecommerce provider.

1. PCI Compliance to Protect Customer Information
You hear about it on the web, on the television, in the magazines: cyber-theft. Recent instances of online fraud (like the hack of Playstation's network) have caused online shoppers to stiffen up when it comes to sharing financial information. For your sake and the sake of your customers, it's important to put the minds of shoppers at ease as soon as they discover your brand.

Born from new rules created by the Payment Card Industry, PCI compliance standards are stringent guidelines for ensuring your online store is up to code in terms of security. The last thing you need as an online storeowner is responsibility for losing sensitive personal data to fraudsters. Beyond general culpability, you run the risk of losing trust in your brand, which could sink your business entirely.

The process for reaching PCI compliance is vigorous and expensive. That's why most ecommerce software providers undergo PCI compliance measures on their own — so online stores can offer security to their customers. It offers a little more peace of mind on both sides of the business relationship and ensures your transactions go through smoothly.

2. 24/7 Phone Support for Peace of Mind
You've worked with software companies before, so the possibility of 24/7 phone support might seem like a laughable service. True: not many software companies are in the business of employing an onshore support staff to have the phones manned all hours of the day. But that doesn't mean they aren't out there.

Not too long ago, 3DCart noticed a chance to further differentiate our company from the competition to offer 24/7/365 phone support for free to all of our customers. The idea behind the value-add was that your direct support lifeline shouldn't end just because business hours are over. It's been an extremely successful service for us, as well as for our customers.

Think about it: an online store doesn't close when the lights go out — especially if you do international business. The ability to connect after hours with a support team in the most extreme cases (downtime, bugs, etc.) is a huge factor and one that many customers cite as a reason for choosing our company.

3. Scalability/Adaptability to Handle Growth
The most successful online stores will inevitably have to scale up their ecommerce offering. Therefore, scalability becomes a huge criterion for finding the right hosted ecommerce provider.

But the ability to scale hosting volume as the business grows organically isn't the only important factor. If your store runs a promotion or gets a mention in a high-profile publication, it'll need to handle heavy traffic spikes. After all, you wouldn't want your store to crash right as it peaks in popularity.

A lot of hosted ecommerce solutions advertise scalability—but how do you know that they're telling the truth? A good way to find proof is to run through the company's case studies, usually hosted somewhere on the site. You're bound to come across one that demonstrates a specific instance of on-demand scaling. If that's not enough, contact the subject of the study directly for confirmation.

Customizability falls under this category as well. The more dynamic the shopping cart, the more control you have over your brand. Simple ways to manage your content are important and should be easy to manipulate with an intuitive CMS.

4. Comprehensive Feature Set for All-In-One Functionality
If you have a good business plan and know what you're going to sell, you probably already have a good idea of what features are going to be most crucial to your business. But that doesn't mean you won't need other features — some of which you might not grasp the importance.

Below are a few features that make the ecommerce experience a much more efficient, connected experience:

  • Autoresponders
    Setting and forgetting autoresponders is a great way to add some automation to your marketing plan. If you sell perishable goods for instance, you can set an automatic email to send to the customer when the lifespan of the product is up. It greatly increases the chances that they'll replace the item through your store.
  • Customer Relationship Manager
    Since you're hosting all of your data in the cloud, a built-in CRM platform is an important part of collecting analytics on customer behavior. You probably won't need all the functionality of Salesforce; a built-in CRM that has a lot of the same functionality automatically collects the data you need through your online store.
  • Great Marketing Tools
    Outside the box marketing tools like "Daily Deals," "Group Deals" and "Name Your Price" features greatly enhance conversion rates and make the selling process even more effective.
  • More Ways to Pay
    If you offer more payment portal integrations than your typical shopping cart, you give customers the option to pay using a comfortable, familiar process that increases the likelihood they'll make a purchase. Popular options include PayPal, Amazon Payments, Google Checkout and Authorize.net.
  • Partner Integrations
    To make a store more efficient, some shopping carts offer integrations with shipping resources (FedEx, UPS), fulfillment services and tax software. A direct data feed reduces manual administration and helps your store stay as efficient as possible, saving you time and money. You might even get discounts for services booked through your ecommerce provider.

5. Low Fees for a Lower Overhead
The pricing for hosted shopping carts usually revolves around bandwidth and feature sets, but there's a pitfall that some online store owners don't notice until it's too late: per-sale fees. There are some hosted shopping cart software platforms on the market that charge a percentage of every sale.

Another cost that new online storeowners run into is a setup fee. It's usually unnecessary and a way for the vendor to collect extra revenue. Pricing should revolve around hosting costs, feature sets and extra services like storefront design, period. Remember to check for hidden fees if you're evaluating an ecommerce software solution.

3DCart's Foundation
The five criteria listed above form the foundation of 3DCart software. Over the years, we've found that our customers have some of the most influential voices in the ecommerce industry. We've built a community on those voices that plays a huge role in defining how we do business.

If you're looking to break into the online retail industry and want a proprietary shopping cart that offers you the insights you need to keep your business growing smoothly, give us a shot for free.

-Gonzalo Gil, 3DCart

This guest blog series highlights companies in SoftLayer's Technology Partners Marketplace.
These Partners have built their businesses on the SoftLayer Platform, and we're excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.
April 12, 2011

MigrationBox.com: Tech Partner Spotlight

This is a guest blog from Eduardo Fernandez of MigrationBox, a SoftLayer Tech Marketplace Partner specializing in simplifying the process of transferring email and other types of data between services.

Company Website: MigrationBox.com
Tech Partners Marketplace: http://www.softlayer.com/marketplace/migrationbox

Take Control of Your Cloud Data

Online services are great, but moving your data to the cloud and moving it between cloud services is very difficult and time-consuming. Think about all the data that you have online: email, contacts, calendars, documents ... What happens when you want to switch to a different provider? Maybe your company changed names or is acquiring another company or you want to move to a cheaper or better email provider. It's really difficult to move this data, especially when you're talking about hundreds or thousands of accounts.

I first ran into this problem about a year ago. I was doing consulting work for a client, and he asked me to move their company email to Google Apps. I found out that it's really hard to transfer email in bulk. I'm a hacker, so it didn't take me too long to come up with a tool that did a pretty good job at transferring the accounts one-by-one. Then I thought I could just make a product out of this tool so that other people could use it as well.

At that point, I found it wasn't that easy.

Processing email at scale is challenging. You see problems like buggy protocol implementations, unreliable network connections and bandwidth throttling. I had to bring people to the team like our Chief Architect Carlos Cabañero, and it took us several months to come up with an scalable migration platform. The good news is that we made this platform service-agnostic, so it's not only able to transfer email, it also transfers any type of data - we only have to write connectors to deal with various services.

At the moment, we're focusing on email and the Google Apps suite, but we will be expanding our offering to support popular business applications like Microsoft Exchange and SharePoint, and consumer apps like Flickr and Delicious.

Vendor lock-in is a growing concern when companies move to the cloud. Our objective is to give you control of your data, so you are free to move it to another service. With MigrationBox, you are not locked in anymore.

When our customer base started to grow, we ran into scalability problems ourselves. Data migration is a bandwidth-intensive process that requires lots of RAM and computing power. Fortunately, with SoftLayer we have more raw server power and automation capabilities than we'll ever need.

The wave of moving your data online is just getting started. The cloud is popular, but only 5% of enterprises have moved their email into the cloud so far. This is just the beginning, and email is just one service. Everything is moving to the cloud: CRM, storage, document management ... Cloud migration problems are going to grow and grow over the next five years, and MigrationBox will be there to help.

-Eduardo Fernandez, MigrationBox

This guest blog series highlights companies in SoftLayer's Technology Partners Marketplace.
These Partners have built their businesses on the SoftLayer Platform, and we're excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.
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