Posts Tagged 'Virginia'

July 22, 2008

Always Awake, Cool and Dry

As I turn on to the main road after leaving my Kumdo dojang (Korean fencing school), I glance at the rear view mirror down the street, in the direction of SoftLayer's new east coast datacenter. The strangely cool, red light from the setting sun fills the mirror and signals the end of this long, hot day. My mind briefly escapes the fading heat by recalling the cool temperature and humidity regulated environs within the datacenter.

Ever wonder how to keep thousands of servers cool? In a word: CRAC - Computer Room Air Conditioning. These giants sit throughout the datacenter pumping cool air up through ventilated floors. The cool air blows up in front of the server racks, gets sucked in through the front of the servers, over the drives, past the CPU heat sinks and RAM, then out the back of the server. The warm air exits, rises, and returns to the CRACs where the humidity and temperature are adjusted, and the cycle continues. Just like you learned in science class.

So it must be a serene, sterile environment - like those IBM commercials? That would be nice, but the reality is : computers need fans. One or two fans wouldn't bother anyone when they kick in on your gaming pc, but multiply 4 or 5 fans (do you like RAID arrays? You get extra fans!) by one thousand, or more and the decibels add up. Solid state hard drives - when they become available - might help with the noise (and also with power consumption), but it is mostly from the server fans. Liquid cooling works, but I think most people would prefer not to have fluid of any sort circulating over their motherboard. Zane (resident Linux guru) extols the benefits of passive cooling. Whatever cooling solutions arise in the future, you can be sure SoftLayer will be leading in technology implementation.

My attention returns to the road ahead and the pale blue of the evening sky. I hope to get a few hours of shut-eye before returning for my shift. Because SoftLayer doesn't sleep. Always awake, cool and dry.

-Philip

April 5, 2008

Top 10 Things to Do with a Dead Horse

Mike Jones and I recently attended a conference, and one of the keynote speakers was Vijay Govindarajan from the Tuck School of Business at Dartmouth. His presentation on business strategy encouraged us to 1) Manage the present, 2) Selectively forget the past, and 3) Create the future.

His main point of emphasis was to be sure that we did not focus so much on the present that we lose touch or else when the future arrives, we’re left behind. Along those lines, he mentioned that there may be some "dead horses" at present in your business. By a dead horse, he means a line of business that at present is declining. So what do you do about these dead horses? A la David Letterman, he gave us a Top 10 List that I’ll pass along to you.

10. Whip the horse a little harder
9. Change the rider
8. Harness several dead horses together for increased speed
7. Emulate the best practices of companies riding dead horses
6. Proclaim that it’s cheaper to feed a dead horse
5. Affirm that "This is the way we have always ridden this horse."
4. Declare that "This horse is not dead."
3. Have the lawyers bring suit against the horse manufacturer
2. Engage a consultant to study the dead horse

And number 1, Promote the dead horse to a senior management position.

At SoftLayer, we try to be all about creating the future. Whether it’s opening up our API’s or adding new features to our portal or opening new geographically diverse data centers or leveraging our geographic diversity to roll out new products and services, we have the future in mind. Yes, you’ll see some new wrinkles once our Virginia data center goes live in a few short weeks. We promise to keep any dead horses from stinking up the place.

-Gary

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