You might be surprised how many attendees at Cloud Expo Europe expressed that sentiment in one way or another when SoftLayer showed up in London with the infamous Server Challenge last week. Based on many of the conversations I had with attendees, some of the most basic distinctions and characteristics of physical and virtual environments are widely misunderstood. Luckily, we had a nice little server rack to use as a visual while talking about how SoftLayer fits in (and stands out) when it comes to “the cloud.”

When we didn’t have a line of participants waiting to try their hand at our in-booth competition, we were able to use it to “show and tell” what a cloud hardware architecture might look like and what distinguishes SoftLayer from some of the other infrastructure providers in the industry. We’re able to show our network-within-a-newtork topology, we explain the pod concept of our data centers and how that streamlines our operations, and we talk about our system automation and how that speeds up the provisioning of both physical and virtual environments. Long-term memory is aided by the use of multiple senses, so when each attendee can see and touch what they’re hearing about in our booth, they have a much better chance to remember the conversation in the midst of dozens (if not hundreds) they have before and after they talk to us.

And by the time we finish using the Server Challenge as a visual, the attendee is usually ready to compete. As you probably noticed if you caught the Cloud Expo Europe album at Facebook.com/SoftLayer, the competition was pretty intense. In fact, the winning time of 1:08.16 was set just about twenty minutes before the conference ended … In the short video below, Phil presents the winner of the Cloud Expo Europe Server Challenge with his iPad 2 and asks for some insight about how he was able to pull off the victory:

Being the international debut of the Server Challenge, we were a bit nervous that the competition wouldn’t have as much appeal as we’ve seen in the past, but given the response we received from attendees, it’s pretty safe to say it’s not the last time you’ll see the Server Challenge abroad.

To all of the participants who competed last week, thanks for stopping by our booth, and we hope you’re enjoying your “torch” (if you beat the 2:00.00 flashlight-winning time)!

-@khazard

Knowing Your Apps Are Up and Running = Peace of Mind

Whether you are building or managing apps in the cloud, it’s important they stay up and running optimally. With cloud performance monitoring by CopperEgg you can do just that! RevealCloud Pro takes less than 10 seconds to install and provides performance monitoring so you can rest assured and know your apps are up and running smoothly.

With RevealCloud Pro you gain real-time insight into the speed and availability of services by monitoring CPU, network load, uptime, blocked processes, memory space, disk space and more. At the first sign of trouble, RevealCloud Pro can immediately alert you email, SMS or Pagerduty when performance in one or more areas is outside of normal ranges. You can even take action via a webhook. This enables you to uncover and correct performance issues often before the system goes down. In addition, historical tracking over the last 30 days enables you to uncover trends in performance and capacity that could otherwise go unnoticed.

With a rapidly growing customer base spanning over 50 countries, we know we are on to something good! Read what they have to say…

Customer Speak
Eduardo Fernandez, president of Shuttle Cloud, is a current Softlayer customer, and he shared a little about his experience with RevealCloud Pro:

“Our business is built in the cloud so monitoring performance is critical. With RevealCloud Pro, we have an easy to install and easy to use product that gives us everything we need to monitor our instances and ensure our systems are running optimally. I like the high level view RevealCloud provides of all instances on one screen so I can see the health of our systems at-a glance. By contrast, members of my team need to know in real-time if any of our instances are either not responsive or have a very high load, memory or processing issue. By receiving alerts as soon as an issue occurs via cell or email means we can address things immediately. We also use the historical tracking to monitor trends and look at activity during the overnight hours.”

In addition to cloud performance monitoring, RevealCloud Pro also works on servers located on premise, in the data center, or in virtual environments. RevealCloud Pro makes viewing multiple systems simple, and is ideal for those who want to compare performance among their servers with no hassle.

Offer for SoftLayer Customers
Experience RevealCloud for yourself … It’s addictive! Try RevealCloud Pro for free today.

- Mike Raab, CopperEgg

Accessing Desktop Apps Anytime, Anywhere, from Any Device

The computing world is changing rapidly – driven by the consumerization of applications, the demands for employees to be in an “always on” mode, and the revolution of mobile computing. End users have become App savvy and with the advent of the “there’s an app for that” generation applications that have become very easy for end users to install and run on their own. The computing platforms they use have become self-service in nature and new applications are now easy to find and no longer require IT to research, purchase, install, and manage. In fact, IT departments have lost control over what applications run on these devices posing a huge support problem and security threat.

In today’s economy organizations demand their employees to do more with smaller staffs forcing employees to be “always on” with e-mail and other work data now delivered to their desktops, smart phones, tablets, and home computers. People on average now access work data and applications from three devices with new choices of mobile devices available almost daily.

VDI Sticker Shock – With all of these changes many IT departments have considered virtual desktops as a solution to provide access to multiple platforms, remote access, and secured network stored data. Consultants and vendors have been trying to sell organizations virtual desktops as VDI, but most organizations suffer from sticker shock facing huge start-up costs and little or no economies of scale. Most organizations fail to see any potential ROI with VDI solutions and end up tabling the decision for next year’s budget.

Hosted Virtual Desktops – Hosted virtual desktops are cloud desktop services provided in the cloud by a service provider. Unlike typical VDI deployments, with these cloud desktop services, all of the infrastructure is provided by the service provider, and the client organization can purchase virtual desktops as they need them and are not subject to uncontrolled costs or continually expanding infrastructure.

Hosted virtual desktops are purchased from the service provider as a simple operations expense that can be budgeted as a per user per month cost and can even reduce their overall costs of Microsoft licensing and data storage compared to more expensive VDI solutions. Beyond the infrastructure cost benefits, the cloud desktop services provider centrally manages these virtual desktops – including mundane tasks like Windows and anti-virus updates. With the expertise of managing thousands of virtual desktops for many clients, a cloud desktop service provider delivers a consistent end user experience and a very high quality of service. These cloud desktop services are then accessed anytime, anywhere, and from any device. Outsourced desktop management is also a considerable cost savings to organizations that varies based on their internal support structure.

Bring your Own Device, BYOD/BYOC – Many organizations have considered “bring your own device/computer” programs as an employee benefit. BYO programs allow employees to select their own computing device or bring their own computer to work while accessing their employer’s supported desktop environment, applications and data through use of a virtual desktop.

Some of these programs have been driven from the top by executives who want to access corporate resources from their iPad or other personal device. Other BYO programs have been developed to attract and retain technically astute employees by giving these employees a choice of computing platforms as an employee benefit for hiring the brightest and most qualified and sought after job candidates. And some BYO programs exist to essentially create a controlled, secured, and legitimate way to allow employees to connect to their corporate resources without having employees’ rogue devices accessing the network.

Just as with any virtual desktop solution, hosted virtual desktops are often a better approach than VDI. ICC Global Hosting has worked with Citrix to provide a Hosted BYO program which specifically provides a service for quick BYOD proof of concepts or smaller scale BYOD deployments. These cloud desktop services are then delivered to virtually any device including PCs, Macs, thin clients, iPads, iPhones, Android tablets and phones, and other mobile devices.

Virtual Desktops on SoftLayer’s CloudLayer Platform – SoftLayer recently announced the availability of cloud desktop services managed by ICC Global Hosting. This partnership combines the scalability and security of SoftLayer’s CloudLayer Platform with ICC Global Hosting’s hosted virtual desktop expertise.

SoftLayer clients benefit from the enhanced performance and security of applications running along with hosted virtual desktops on the CloudLayer Platform. This solution lets clients obtain the all the features and benefits of VDI without the overhead and headaches of VDI. Organizations may now access cloud desktop services Anytime, Anywhere, and from Any Device with ICC and SoftLayer.

-Mark Moeller, ICC Global Hosting

The DesktopLayer from CyberlinkASP

Hosted virtual desktops – SoftLayer style.

In early 2006, we were introduced to SoftLayer. In 2007, they brought us StorageLayer, and in 2009, CloudLayer. Each of those solutions met a different kind of need in the Application Service Provider (ASP) world, and by integrating those platforms into our offering, DesktopLayer was born: The on-demand anytime, anywhere virtual desktop hosted on SoftLayer and powered by CyberlinkASP.

CyberlinkASP was originally established to instantly web-enable software applications that were not online in the past. Starting off as a Citrix integration firm in the early days, we were approached by multiple independent software vendors asking us to host, manage and deliver their applications from a centralized database platform to their users across multiple geographic locations. With the robust capabilities of Citrix, we were able to revolutionize application delivery and management for several ISV’s.

Over time, more ISV’s starting showing up at our doorstep, and application delivery was becoming a bigger and bigger piece of our business. Our ability to provision users on a specific platform in minutes, delete them in minutes, perform updates and maintain hundreds of customers and thousands of users all at one time from a centralized platform was very attractive.

Our users began asking us, “Is it possible to put our payroll app on this platform too?” “What about Exchange and Office?” They loved the convenience of not managing the DBs for individual applications, and they obviously wanted more. Instead of providing one-off solutions for individual applications, we built the DesktopLayer, a hosted environment for virtual desktops.

We deliver a seamless and integrated user experience utilizing SoftLayer, Citrix XenApp and XenDesktop. When our users log in they see the same screen, the same applications and the same performance they received on their local machine. The Citrix experience takes over the entire desktop, and the look and feel is indistinguishable. It’s exactly what they are accustomed to.

Our services always include the Microsoft suite (Exchange, Office, Sharepoint) and is available on any device, from your PC to your Mac to your iPad. To meet the needs of our customers, we also integrate all 3rd party apps and non-Microsoft software into the virtual desktop – if our customers are using Peachtree or Quickbooks for accounting and Kronos for HR, they are all seamlessly published to the users who access them, and unavailable to those that do not.

We hang our hat on our unique ability to tie all of a company’s applications into one centralized user experience and support it. Our Dallas-based call center is staffed with a team of knowledgeable engineers who are always ready to help troubleshoot and can add/delete and customize new users in minutes. We take care of everything … When someone needs help setting up a printer or they bought a new scanner, they call our helpdesk and we take it from there. Users can call us directly for support and leave the in-house IT team to focus on other areas, not desktop management.

With the revolution of cloud computing, many enterprises are trending toward the eradication of physical infrastructure in their IT environments. Every day, we see more and more demand from IT managers who want us to assume the day-to-day management of their end user’s entire desktop, and over the past few years, the application stack that we deliver to each of our end users has grown significantly.

As Citrix would say “the virtual desktop revolution is here.” The days of having to literally touch hundreds of devices at users’ workstations are over. Servers in the back closet are gone. End users have become much more unique and mobile … They want the same access, performance and capabilities regardless of geography. That’s what we provide. DesktopLayer, with instant computing resources available from SoftLayer, is the future.

I remember someone telling me in 2006 that it was time for the data center to “grow up”. It has. We now have hundreds of SMB clients and thousands of virtual desktops in the field today, and we love having a chance to share a little about how we see the IT landscape evolving. Thanks to our friends at SoftLayer, we get to tell that story and boast a little about what we’re up to!

- Chris M. Lantrip, Chief Executive, CyberlinkASP

The datacenters will be designed, built, and fully functional on day one — including the installation of all IT equipment. There will be no movement of physical components as everything will be managed virtually through a series of networks and management tools — a datacenter grid, if you will. These datacenters will only require personnel for failure-replacement or maintenance. Hardware node failures would automatically route to other nodes in the same datacenter. The failure of a datacenter would result in a re-route of data to other facilities. A series of failsafe datacenters, with all data, will be sitting on the edge near the end user for maximum performance and efficiency. Companies would select geographical regions for their installations of IT services.

The datacenter of the future is indifferent to the technology of the day. Dedicated hosting, virtualization, grid computing or the next emerging technology all work in the datacenter of the future because they will be designed as an IT utility. It’s time for the datacenter to grow up.

-@lavosby