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	<title>SoftLayer Blog &#187; virtualization</title>
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	<link>http://blog.softlayer.com</link>
	<description>A Behind the Scenes Look at the Best Hosting Provider in the World</description>
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		<title>ICC Global Hosting: Tech Partner Spotlight</title>
		<link>http://blog.softlayer.com/2011/icc-global-hosting-tech-partner-spotlight/</link>
		<comments>http://blog.softlayer.com/2011/icc-global-hosting-tech-partner-spotlight/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 15:45:49 +0000</pubDate>
		<dc:creator>Guest Blog</dc:creator>
				<category><![CDATA[Cloud]]></category>
		<category><![CDATA[Partner Marketplace]]></category>
		<category><![CDATA[access]]></category>
		<category><![CDATA[Citrix]]></category>
		<category><![CDATA[cloud desktop]]></category>
		<category><![CDATA[Cloud Desktop Services]]></category>
		<category><![CDATA[ICC]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[partner marketplace]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[remote]]></category>
		<category><![CDATA[SoftLayer]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[virtual]]></category>
		<category><![CDATA[virtual desktop]]></category>
		<category><![CDATA[virtualization]]></category>
		<category><![CDATA[XenApp]]></category>
		<category><![CDATA[XenDesktop]]></category>

		<guid isPermaLink="false">http://blog.softlayer.com/?p=5514</guid>
		<description><![CDATA[This is a guest blog from ICC Global Hosting&#8217;s Mark Moeller. ICC&#8217;s Hosted Virtual Desktop delivers full-featured Windows desktop computing environments, including Microsoft Office, anti-virus, and data storage to any device, anywhere, anytime. Company Website: http://iccglobalhosting.com/Tech Partners Marketplace: http://www.softlayer.com/marketplace/iccglobalhosting Accessing Desktop Apps Anytime, Anywhere, from Any Device The computing world is changing rapidly &#8211; driven [...]]]></description>
			<content:encoded><![CDATA[<p class="attribution">This is a guest blog from <a href="http://iccglobalhosting.com">ICC Global Hosting&#8217;s</a> Mark Moeller. ICC&#8217;s Hosted Virtual Desktop delivers full-featured Windows desktop computing environments, including Microsoft Office, anti-virus, and data storage to any device, anywhere, anytime.</p>
<div class="yt560"><iframe width="560" height="349" src="http://www.youtube.com/embed/kttDfT8feaE?hd=1" frameborder="0" allowfullscreen></iframe></div>
<div class="more-info"><strong>Company Website:</strong> <a href="http://iccglobalhosting.com/">http://iccglobalhosting.com/</a><br/><strong>Tech Partners Marketplace:</strong> <a href="http://www.softlayer.com/marketplace/iccglobalhosting">http://www.softlayer.com/marketplace/iccglobalhosting</a></div>
<h3>Accessing Desktop Apps Anytime, Anywhere, from Any Device</h3>
<p>The computing world is changing rapidly &ndash; driven by the consumerization of applications, the demands for employees to be in an &#8220;always on&#8221; mode, and the revolution of mobile computing. End users have become App savvy and with the advent of the &#8220;there&#8217;s an app for that&#8221; generation applications that have become very easy for end users to install and run on their own. The computing platforms they use have become self-service in nature and new applications are now easy to find and no longer require IT to research, purchase, install, and manage. In fact, IT departments have lost control over what applications run on these devices posing a huge support problem and security threat. </p>
<p>In today&#8217;s economy organizations demand their employees to do more with smaller staffs forcing employees to be &#8220;always on&#8221; with e-mail and other work data now delivered to their desktops, smart phones, tablets, and home computers. People on average now access work data and applications from three devices with new choices of mobile devices available almost daily.</p>
<p><strong>VDI Sticker Shock</strong> &#8211; With all of these changes many IT departments have considered virtual desktops as a solution to provide access to multiple platforms, remote access, and secured network stored data. Consultants and vendors have been trying to sell organizations virtual desktops as VDI, but most organizations suffer from sticker shock facing huge start-up costs and little or no economies of scale. Most organizations fail to see any potential ROI with VDI solutions and end up tabling the decision for next year&#8217;s budget.</p>
<p><span id="more-5514"></span></p>
<p><strong>Hosted Virtual Desktops</strong> – Hosted virtual desktops are cloud desktop services provided in the cloud by a service provider. Unlike typical VDI deployments, with these cloud desktop services, all of the infrastructure is provided by the service provider, and the client organization can purchase virtual desktops as they need them and are not subject to uncontrolled costs or continually expanding infrastructure. </p>
<p>Hosted virtual desktops are purchased from the service provider as a simple operations expense that can be budgeted as a per user per month cost and can even reduce their overall costs of Microsoft licensing and data storage compared to more expensive VDI solutions. Beyond the infrastructure cost benefits, the cloud desktop services provider centrally manages these virtual desktops &ndash; including mundane tasks like Windows and anti-virus updates. With the expertise of managing thousands of virtual desktops for many clients, a cloud desktop service provider delivers a consistent end user experience and a very high quality of service. These cloud desktop services are then accessed anytime, anywhere, and from any device. Outsourced desktop management is also a considerable cost savings to organizations that varies based on their internal support structure.</p>
<p><strong>Bring your Own Device, BYOD/BYOC</strong> – Many organizations have considered &#8220;bring your own device/computer&#8221; programs as an employee benefit. BYO programs allow employees to select their own computing device or bring their own computer to work while accessing their employer&#8217;s supported desktop environment, applications and data through use of a virtual desktop. </p>
<p>Some of these programs have been driven from the top by executives who want to access corporate resources from their iPad or other personal device. Other BYO programs have been developed to attract and retain technically astute employees by giving these employees a choice of computing platforms as an employee benefit for hiring the brightest and most qualified and sought after job candidates. And some BYO programs exist to essentially create a controlled, secured, and legitimate way to allow employees to connect to their corporate resources without having employees&#8217; rogue devices accessing the network. </p>
<p>Just as with any virtual desktop solution, hosted virtual desktops are often a better approach than VDI. ICC Global Hosting has worked with Citrix to provide a <a href="http://www.iccglobalhosting.com/BYO.shtml">Hosted BYO</a> program which specifically provides a <a href="http://www.iccglobalhosting.com/documents/ICCBYOpressrelease5-16-11_000.pdf">service for quick BYOD proof of concepts or smaller scale BYOD deployments</a>. These cloud desktop services are then delivered to virtually any device including PCs, Macs, thin clients, iPads, iPhones, Android tablets and phones, and other mobile devices.</p>
<p><strong>Virtual Desktops on SoftLayer&#8217;s CloudLayer Platform</strong> – SoftLayer recently announced the availability of <a href="http://www.marketwatch.com/story/icc-global-hosting-and-softlayer-announce-availability-of-cloud-desktop-services-2011-10-10">cloud desktop services managed by ICC Global Hosting</a>. This partnership combines the scalability and security of SoftLayer&#8217;s CloudLayer Platform with ICC Global Hosting&#8217;s hosted virtual desktop expertise. </p>
<p>SoftLayer clients benefit from the enhanced performance and security of applications running along with hosted virtual desktops on the CloudLayer Platform. This solution lets clients obtain the all the features and benefits of VDI without the overhead and headaches of VDI. Organizations may now access cloud desktop services Anytime, Anywhere, and from Any Device with ICC and SoftLayer.</p>
<p>-Mark Moeller, <a href="http://www.iccglobalhosting.com">ICC Global Hosting</a></p>
<div class="tpm-note">This guest blog series highlights companies in SoftLayer&#8217;s <a href="http://www.softlayer.com/marketplace">Technology Partners Marketplace</a>. <br/>These <a href="http://blog.softlayer.com/partner-marketplace/">Partners</a> have built their businesses on the SoftLayer Platform, and we&#8217;re excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.</div>
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		<title>Verecloud: Tech Partner Spotlight</title>
		<link>http://blog.softlayer.com/2011/verecloud-tech-partner-spotlight/</link>
		<comments>http://blog.softlayer.com/2011/verecloud-tech-partner-spotlight/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 14:15:43 +0000</pubDate>
		<dc:creator>Guest Blog</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Partner Marketplace]]></category>
		<category><![CDATA[businesses]]></category>
		<category><![CDATA[Cloud]]></category>
		<category><![CDATA[cloud services]]></category>
		<category><![CDATA[cloud solutions]]></category>
		<category><![CDATA[computing]]></category>
		<category><![CDATA[dashboard]]></category>
		<category><![CDATA[Infrastructure]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[IT]]></category>
		<category><![CDATA[manage]]></category>
		<category><![CDATA[partner]]></category>
		<category><![CDATA[partner marketplace]]></category>
		<category><![CDATA[platform]]></category>
		<category><![CDATA[SMB]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[virtualization]]></category>

		<guid isPermaLink="false">http://blog.softlayer.com/?p=4829</guid>
		<description><![CDATA[This is a guest blog from Verecloud, a technology partner that makes it easier for small- and medium-sized businesses to shop for, select, purchase, manage and monitor the performance of their cloud services and related spending. Company Website: http://verecloud.com/Tech Partners Marketplace: http://www.softlayer.com/marketplace/verecloud Cloudwrangler from Verecloud Ubiquitous Internet access and technological advances in virtualization and IT [...]]]></description>
			<content:encoded><![CDATA[<p class="attribution">This is a guest blog from <a href="http://verecloud.com">Verecloud</a>, a technology partner that makes it easier for small- and medium-sized businesses to shop for, select, purchase, manage and monitor the performance of their cloud services and related spending.</p>
<div class="yt560"><iframe width="560" height="349" src="http://www.youtube.com/embed/He7mzstLdCs?hd=1" frameborder="0" allowfullscreen></iframe></div>
<div class="more-info"><strong>Company Website:</strong> <a href="http://verecloud.com/">http://verecloud.com/</a><br/><strong>Tech Partners Marketplace</strong>: <a href="http://www.softlayer.com/marketplace/verecloud">http://www.softlayer.com/marketplace/verecloud</a></div>
<h3>Cloudwrangler from Verecloud</h3>
<p>Ubiquitous Internet access and technological advances in virtualization and IT management have caused an explosion in the availability and adoption of cloud services. Just a few years ago, it would take hours &ndash; if not days &ndash; to activate a new cloud service for a customer. SoftLayer can now perform this feat with servers in minutes, and other providers of email, CRM and accounting solutions have equally fast turn-up times. </p>
<p>The cloud gives small- and medium-sized businesses (SMBs) access to enterprise grade technology so that they can compete more effectively with little, if any, capital investment, so those SMBs are prime consumers of cloud services. By moving to cloud services, their businesses gains flexibility and affordable scalability to throttle their infrastructure and services up and down as their business grows, changes, moves locations or becomes more mobile.</p>
<p>Even with all of those benefits, adding a little cloud here and a little cloud there ends up making it difficult for these SMBs to manage all of the disparate services. Who is paying for what? Are they accounted for in expense reports? How can you allocate the costs to your sales, marketing, operations or support departments? Is IT aware of all of the cloud services? What happens if someone leaves the company and you need to deactivate their access and reassign all of their data to other employees?</p>
<p><span id="more-4829"></span></p>
<p>Verecloud&#8217;s answer to all of these questions is the Cloudwrangler app store for small businesses. Simply put, it is a single source for SMBs to discover, buy, use and manage their cloud services. This platform makes finance happy since they can properly track and manage costs. IT is happy because they are aware of all the services being used in the company and can manage them from a single control panel. HR is happy because they can monitor and regulate employee access when necessary. Everyone is happy.</p>
<p>Verecloud is proud to feature SoftLayer as a key partner and suppler in the Cloudwrangler marketplace (which also happens to be powered by SoftLayer&#8217;s <a href="http://www.softlayer.com/cloudlayer">CloudLayer Computing</a>). In addition to the infrastructure piece, we offer business class email, backup and recovery, and collaboration capabilities that can be incorporated quickly, seamlessly and affordably into any business: </p>
<p><a href="https://verecloud.com/marketplace/html/marketplace.html"><img class="centered" src="http://cdn.softlayer.com/innerlayer/cloudwrangler.png" alt="Cloudwrangler Services"/></a></p>
<p>We&#8217;re staying busy building out more features and functionality to the Cloudwrangler marketplace, and we&#8217;re excited about the partnerships we&#8217;ll make as we keep the community growing. If you&#8217;re interested in learning more about Cloudwrangler, visit at <a href="https://verecloud.com/marketplace/html/learn.html">Verecloud.com</a> today.</p>
<p>-Russel Wurth, <a href="http://verecloud.com">Verecloud</a></p>
<div class="tpm-note">This guest blog series highlights companies in SoftLayer&#8217;s <a href="http://www.softlayer.com/marketplace">Technology Partners Marketplace</a>. <br/>These <a href="http://blog.softlayer.com/partner-marketplace/">Partners</a> have built their businesses on the SoftLayer Platform, and we&#8217;re excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.</div>
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		<title>CyberlinkASP: Tech Partner Spotlight</title>
		<link>http://blog.softlayer.com/2011/technology-partner-spotlight-cyberlinkasp/</link>
		<comments>http://blog.softlayer.com/2011/technology-partner-spotlight-cyberlinkasp/#comments</comments>
		<pubDate>Wed, 03 Aug 2011 13:45:22 +0000</pubDate>
		<dc:creator>Guest Blog</dc:creator>
				<category><![CDATA[Partner Marketplace]]></category>
		<category><![CDATA[SoftLayer]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[ASP]]></category>
		<category><![CDATA[desktop]]></category>
		<category><![CDATA[diversity]]></category>
		<category><![CDATA[dynamic]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[partner marketplace]]></category>
		<category><![CDATA[partners]]></category>
		<category><![CDATA[provider]]></category>
		<category><![CDATA[remote]]></category>
		<category><![CDATA[scalable]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[virtual]]></category>
		<category><![CDATA[virtualization]]></category>
		<category><![CDATA[virtualized]]></category>

		<guid isPermaLink="false">http://blog.softlayer.com/?p=4465</guid>
		<description><![CDATA[This is a guest blog from Chris Lantrip, CEO of CyberlinkASP, an application service provider focused on hosting, upgrading and managing the industry&#8217;s best software. Company Website: http://www.cyberlinkasp.com/Tech Partners Marketplace: http://www.softlayer.com/marketplace/cyberlinkAsp The DesktopLayer from CyberlinkASP Hosted virtual desktops &#8211; SoftLayer style. In early 2006, we were introduced to SoftLayer. In 2007, they brought us StorageLayer, [...]]]></description>
			<content:encoded><![CDATA[<p class="attribution">This is a guest blog from Chris Lantrip, CEO of <a href="http://cyberlinkasp.com">CyberlinkASP</a>, an application service provider focused on hosting, upgrading and managing the industry&#8217;s best software.</p>
<div class="yt560"><iframe width="560" height="349" src="http://www.youtube.com/embed/Al_raQSXbxQ?hd=1" frameborder="0" allowfullscreen></iframe></div>
<div class="more-info"><strong>Company Website:</strong> <a href="http://www.cyberlinkasp.com/">http://www.cyberlinkasp.com/</a><br/><strong>Tech Partners Marketplace:</strong> <a href="http://www.softlayer.com/marketplace/cyberlinkAsp">http://www.softlayer.com/marketplace/cyberlinkAsp</a></div>
<h3>The DesktopLayer from CyberlinkASP</h3>
<p style="margin-top: 0; padding-top:0;"><em>Hosted virtual desktops &ndash; SoftLayer style.</em></p>
<p>In early 2006, we were introduced to SoftLayer. In 2007, they brought us StorageLayer, and in 2009, CloudLayer. Each of those solutions met a different kind of need in the Application Service Provider (ASP) world, and by integrating those platforms into our offering, DesktopLayer was born: The on-demand anytime, anywhere virtual desktop hosted on SoftLayer and powered by <a href="http://www.cyberlinkasp.com/">CyberlinkASP</a>.</p>
<p>CyberlinkASP was originally established to instantly web-enable software applications that were not online in the past. Starting off as a <a href="http://citrix.com/">Citrix</a> integration firm in the early days, we were approached by multiple independent software vendors asking us to host, manage and deliver their applications from a centralized database platform to their users across multiple geographic locations. With the robust capabilities of Citrix, we were able to revolutionize application delivery and management for several ISV&#8217;s.</p>
<p>Over time, more ISV&#8217;s starting showing up at our doorstep, and application delivery was becoming a bigger and bigger piece of our business. Our ability to provision users on a specific platform in minutes, delete them in minutes, perform updates and maintain hundreds of customers and thousands of users all at one time from a centralized platform was very attractive.</p>
<p><span id="more-4465"></span></p>
<p>Our users began asking us, &#8220;Is it possible to put our payroll app on this platform too?&#8221; &#8220;What about Exchange and Office?&#8221; They loved the convenience of not managing the DBs for individual applications, and they obviously wanted more. Instead of providing one-off solutions for individual applications, we built the <a href="http://www.softlayer.com/press/release/321/cyberlinkasp-unveils-virtual-desktop-on-softlayer-cloud">DesktopLayer</a>, a hosted environment for virtual desktops. </p>
<p>We deliver a seamless and integrated user experience utilizing SoftLayer, Citrix <a href="http://www.citrix.com/xenapp">XenApp</a> and <a href="http://www.citrix.com/xendesktop">XenDesktop</a>. When our users log in they see the same screen, the same applications and the same performance they received on their local machine. The Citrix experience takes over the entire desktop, and the look and feel is indistinguishable. It&#8217;s exactly what they are accustomed to. </p>
<p>Our services always include the Microsoft suite (Exchange, Office, Sharepoint) and is available on any device, from your PC to your Mac to your iPad. To meet the needs of our customers, we also integrate all 3rd party apps and non-Microsoft software into the virtual desktop &ndash; if our customers are using <a href="http://www.peachtree.com/">Peachtree</a> or Quickbooks for accounting and Kronos for HR, they are all seamlessly published to the users who access them, and unavailable to those that do not. </p>
<p>We hang our hat on our unique ability to tie all of a company&#8217;s applications into one centralized user experience and support it. Our Dallas-based call center is staffed with a team of knowledgeable engineers who are always ready to help troubleshoot and can add/delete and customize new users in minutes. We take care of everything &#8230; When someone needs help setting up a printer or they bought a new scanner, they call our helpdesk and we take it from there. Users can call us directly for support and leave the in-house IT team to focus on other areas, not desktop management.</p>
<p>With the revolution of cloud computing, many enterprises are trending toward the eradication of physical infrastructure in their IT environments. Every day, we see more and more demand from IT managers who want us to assume the day-to-day management of their end user&#8217;s entire desktop, and over the past few years, the application stack that we deliver to each of our end users has grown significantly.  </p>
<p>As Citrix would say &#8220;the virtual desktop revolution is here.&#8221; The days of having to literally touch hundreds of devices at users&#8217; workstations are over. Servers in the back closet are gone. End users have become much more unique and mobile &#8230; They want the same access, performance and capabilities regardless of geography. That&#8217;s what we provide. DesktopLayer, with instant computing resources available from SoftLayer, is the future. </p>
<p>I remember someone telling me in 2006 that it was time for the data center to &#8220;grow up&#8221;. It has. We now have hundreds of SMB clients and thousands of virtual desktops in the field today, and we love having a chance to share a little about how we see the IT landscape evolving. Thanks to our friends at SoftLayer, we get to <a href="http://www.softlayer.com/marketplace/cyberlink-asp">tell that story</a> and boast a little about what we&#8217;re up to! </p>
<p>- Chris M. Lantrip, Chief Executive, <a href="http://www.cyberlinkasp.com/">CyberlinkASP</a></p>
<div class="tpm-note">This guest blog series highlights companies in SoftLayer&#8217;s <a href="http://www.softlayer.com/marketplace">Technology Partners Marketplace</a>. <br/>These <a href="http://blog.softlayer.com/partner-marketplace/">Partners</a> have built their businesses on the SoftLayer Platform, and we&#8217;re excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.</div>
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		<title>Hybrid Hosting &#8211; What Does it Really Mean?</title>
		<link>http://blog.softlayer.com/2011/hybrid-hosting-what-does-it-really-mean/</link>
		<comments>http://blog.softlayer.com/2011/hybrid-hosting-what-does-it-really-mean/#comments</comments>
		<pubDate>Tue, 26 Apr 2011 13:25:23 +0000</pubDate>
		<dc:creator>Todd Mitchell</dc:creator>
				<category><![CDATA[Executive Blog]]></category>
		<category><![CDATA[SoftLayer]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[Cloud]]></category>
		<category><![CDATA[dedicated]]></category>
		<category><![CDATA[grid]]></category>
		<category><![CDATA[hybrid computing]]></category>
		<category><![CDATA[hybrid hosting]]></category>
		<category><![CDATA[Infrastructure]]></category>
		<category><![CDATA[servers]]></category>
		<category><![CDATA[utility]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[virtualization]]></category>

		<guid isPermaLink="false">http://blog.softlayer.com/2011/</guid>
		<description><![CDATA[In our first 3 Bars &#8211; 3 Questions video interview, SoftLayer CTO Duke Skarda talked about Hybrid Hosting with Kevin, and last week, I tackled the topic in a session the Texas Technology Summit in Houston. If you have a few minutes and want to learn a little more about SoftLayer&#8217;s take on hybrid computing [...]]]></description>
			<content:encoded><![CDATA[<p>In our first <a href="http://blog.softlayer.com/category/3-bars-3-questions/">3 Bars &#8211; 3 Questions</a> video interview, <a href="http://blog.softlayer.com/2011/3-bars-3-questions-hybrid-hosting-video-interview/">SoftLayer CTO Duke Skarda</a> talked about Hybrid Hosting with Kevin, and last week, I tackled the topic in a session the <a href="http://texas.technologysummit.net/">Texas Technology Summit</a> in Houston. If you have a few minutes and want to learn a little more about SoftLayer&#8217;s take on hybrid computing and hybrid hosting, you can pull up a virtual chair and see my presentation here:</p>
<div class="yt560"><iframe width="560" height="349" src="http://www.youtube.com/embed/OW2cafwexw4" frameborder="0" allowfullscreen></iframe></div>
<p>Even though hybrid hosting is relatively young, it has a great deal of potential. Unlike some of the hyped technologies and developments we hear about all the time, hybrid hosting isn&#8217;t going to replace everything that came before it &#8230; On the contrary, hybrid hosting encompasses everything that came before it, allowing for flexibility and functionality that you can&#8217;t find in any of the individual component technologies.</p>
<p>We weren&#8217;t able to record all of the questions and answers at the end of the session, but one of the most surprising themes I noticed was a misunderstanding of what &#8220;Cloud Infrastructure&#8221; meant. Those questions reminded me of a fantastic <a href="http://sftlyr.com/6d">BrightTALK Cloud Infrastructure Online Summit</a> that featured several interesting and informative session about how cloud computing is changing the way businesses are thinking about deploying and managing their IT infrastructure. I know it seems like we&#8217;re preaching to the choir by posting this on the SoftLayer Blog, but take a look at the BrightTALK Summit&#8217;s webcast topics to see if any would be helpful to you as you talk about this mysterious &#8220;cloud&#8221; thing.</p>
<p>-<a href="http://twitter.com/toddmitchell">@toddmitchell</a></p>
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		<title>Hosting is Dead. Long Live Hosting!</title>
		<link>http://blog.softlayer.com/2011/hosting-is-dead-long-live-hosting/</link>
		<comments>http://blog.softlayer.com/2011/hosting-is-dead-long-live-hosting/#comments</comments>
		<pubDate>Fri, 25 Feb 2011 18:59:20 +0000</pubDate>
		<dc:creator>Lance Crosby</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Executive Blog]]></category>
		<category><![CDATA[SoftLayer]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Cloud]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[hosting]]></category>
		<category><![CDATA[IPv4]]></category>
		<category><![CDATA[IPv6]]></category>
		<category><![CDATA[keynote]]></category>
		<category><![CDATA[Lance Crosby]]></category>
		<category><![CDATA[Parallels]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[virtualization]]></category>

		<guid isPermaLink="false">http://blog.softlayer.com/2011/</guid>
		<description><![CDATA[If you weren&#8217;t able to join us in Orlando for Parallels Summit 2011, you missed out on a great conference. More than 1,500 peers, partners and industry influencers shared a wealth of knowledge, some great recommendations and a drink or two. SoftLayer got to share in some of the spotlight when we announced Parallels Automation [...]]]></description>
			<content:encoded><![CDATA[<p>If you weren&#8217;t able to join us in Orlando for <a href="http://www.parallels.com/summit/global/">Parallels Summit 2011</a>, you missed out on a great conference. More than 1,500 peers, partners and industry influencers shared a wealth of knowledge, some great recommendations and a drink or two. SoftLayer got to share in some of the spotlight when <a href="http://www.softlayer.com/press/release/701/softlayer-launches-parallels-automation-on-demand">we announced Parallels Automation on-Demand</a>, and I was honored to speak in one of the keynote sessions on Wednesday.</p>
<p>Rather than bore you with bullet points about what I shared, I thought it might be easier to bring you into the room so you can hear the whole session yourself:</p>
<div class="yt560"><iframe width="560" height="349" src="http://www.youtube.com/embed/tkOfpmNNR68" frameborder="0" allowfullscreen></iframe></div>
<p>Thanks for the opportunity, <a href="http://www.parallels.com/">Parallels</a>! We&#8217;re already looking forward to next year.</p>
<p>-<a href="http://twitter.com/lavosby">@lavosby</a></p>
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		<title>Paradigm Shift</title>
		<link>http://blog.softlayer.com/2009/paradigm-shift/</link>
		<comments>http://blog.softlayer.com/2009/paradigm-shift/#comments</comments>
		<pubDate>Mon, 04 May 2009 16:55:18 +0000</pubDate>
		<dc:creator>Matthew Herring</dc:creator>
				<category><![CDATA[Introductions]]></category>
		<category><![CDATA[SoftLayer]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[IT]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[operations]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[virtualization]]></category>
		<category><![CDATA[Windows]]></category>

		<guid isPermaLink="false">http://theinnerlayer.softlayer.com/?p=666</guid>
		<description><![CDATA[From the beginning of my coming of age in the IT industry, It’s been one thing – Windows. As a system administrator in a highly mobile Windows environment, you learn a thing or two to make things tick, and to make them keep ticking. I had become quite proficient with the Active Directory environment, and [...]]]></description>
			<content:encoded><![CDATA[<p>From the beginning of my coming of age in the IT industry, It’s been one thing – Windows.  As a system administrator in a highly mobile Windows environment, you learn a thing or two to make things tick, and to make them keep ticking.  I had become quite proficient with the Active Directory environment, and was able to keep a domain going.  While windows is a useful enterprise-grade server solution, it’s certainly not the only solution.  Unfortunately when I made my departure from that particular environment, I hadn’t had much exposure to the plethora of options available to an administrator.</p>
<p>Then Along comes SoftLayer, and opens my eyes to an array of new (well, at least to me) operating systems.  Now, I had begun my ‘new’ IT life, with exposure to the latest and greatest, to include Windows, as well as virtualization software such as Xen and Virtuozzo, and great open source operating systems such as CentOS, and FreeBSD.   With the new exposure to all these high-speed technologies, I felt that maybe it was time for me to let the de-facto home operating system take a break, and kick the tires on a new installation.</p>
<p>I can say that while switching to open source was a bit nerve racking, it ended up being quick and painless, and I’m not looking back.  I’ve lost a few hours of sleep here and there trying to dive in and learn a thing or two about the new operating system, as well as making some tweaks to get it just like I like it.   The process was certainly a learning experience, and I’ve become much more familiar with an operating system that, at first, can seem rather intimidating.  I went through a few different distributions till I settled on one that’s perfect for what I do (like reading the InnerLayer, and finishing the multitude of college papers).</p>
<p>The only problem with always reloading a PC is you have to sit there  and watch it.  It doesn’t hurt to have a TV and an MP3 player sitting around while you configure everything and get the reload going, but you still have to be around to make sure everything goes as planned.  Imagine this… You click a button, and check back in a few.  Sound Familiar?  Yep, it would have been nice to have an automated reload system much like we have here at SoftLayer.   Not to mention, if something goes awry, there’s the assurance that someone will be there to investigate and correct the issue.  That way, I can open a cold one, and watch the game, or attend to other matters more important than telling  my computer my time zone.</p>
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		<title>Virtualized Datacenters</title>
		<link>http://blog.softlayer.com/2009/virtualized-datacenters/</link>
		<comments>http://blog.softlayer.com/2009/virtualized-datacenters/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 15:52:31 +0000</pubDate>
		<dc:creator>Nathan Day</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Executive Blog]]></category>
		<category><![CDATA[SoftLayer]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[virtualization]]></category>
		<category><![CDATA[wheel]]></category>

		<guid isPermaLink="false">http://theinnerlayer.softlayer.com/?p=505</guid>
		<description><![CDATA[It shouldn’t be any surprise to people who know SoftLayer that we follow the &#8220;Virtual Datacenter&#8221; discussions quite closely. In fact, it is awesome to see people discussing what sounds a lot like what SoftLayer already is. The concept of Virtual Datacenter is that you have all the power of a datacenter at your command [...]]]></description>
			<content:encoded><![CDATA[<p>It shouldn’t be any surprise to people who know SoftLayer that we follow the &#8220;Virtual Datacenter&#8221; discussions quite closely.  In fact, it is awesome to see people discussing what sounds a lot like what SoftLayer already is.</p>
<p>The concept of Virtual Datacenter is that you have all the power of a datacenter at your command without having to worry about the details of actually running a datacenter.  Chad Sakac from EMC wrote an excellent post in his personal blog about the <A href="http://virtualgeek.typepad.com/virtual_geek/2009/02/so-whats-the-big-picture-stuff-going-on-under-the-covers.html">transformation to a Virtual Datacenter</a>. </p>
<p>One of the points Chad makes is the abstraction of the physical infrastructure.  Quoting Chad:</p>
<blockquote><p>
&#8220;Every Layer of the physical infrastructure (CPU, Memory, Network, Storage) need to be transparent.   Transparency means &#8216;invisible&#8217;.   This implies a lot, and implies that the glue in the middle, like a general purpose OS, needs to provide the &#8220;API models&#8221; for those hardware elements to be transparent. &#8221;
</p></blockquote>
<p>I latched on to this point because that is what we have been building at SoftLayer for the last few years.  We realize that the abstraction of the physical infrastructure not only means that end-users don’t need to know how to manage the physical infrastructure, but that the abstraction can make more efficient use of resources (= money!).  </p>
<p>Let’s talk about the advantages of virtualized infrastructure. Without virtualization, provisioning a web-facing server on the network would involve obtaining rack space, a server, licensing and loading an OS, finding a switch port, physically connecting a cable or three, setting up the switch port (I hope you know IOS), getting IP Addresses (hopefully you don’t have to go get more from ARIN),  and adding a firewall and/or load balancer (more procurement, cabling, and configuration).  Adding storage could be just as complex – also involving procurement, racking, cabling, and configuration.  This doesn’t sound very efficient.  In fact, it sounds a lot like creating a “<a href="http://en.wikipedia.org/wiki/Wheel">circular device</a> that is capable of rotating on its axis, facilitating movement or transportation whilst supporting a load”.  It&#8217;s been done before and I&#8217;ll bet it’s been done better by people other than you.</p>
<p>Using virtualized infrastructure you should be able to perform the task with a few clicks of a mouse or a few API calls and have the functionality you need set up in a few minutes instead of days, weeks, or months.  No worrying about procurement, physical constraints, or learning the specifics of network and storage devices from different vendors.  All you should have to focus on is the running of your particular application.  You shouldn’t have to worry about configuring servers, networking, and storage any more than you should have to worry about chillers, HVAC, generators, and UPS batteries.</p>
<p>-<a href="http://twitter.com/nday91">@nday91</a></p>
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		<title>SoftLayer Thinks “Outside the Box”</title>
		<link>http://blog.softlayer.com/2008/softlayer-thinks-%e2%80%9coutside-the-box%e2%80%9d/</link>
		<comments>http://blog.softlayer.com/2008/softlayer-thinks-%e2%80%9coutside-the-box%e2%80%9d/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 13:00:42 +0000</pubDate>
		<dc:creator>Lance Crosby</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Executive Blog]]></category>
		<category><![CDATA[SoftLayer]]></category>
		<category><![CDATA[data center]]></category>
		<category><![CDATA[IMS]]></category>
		<category><![CDATA[inventory]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[outside the box]]></category>
		<category><![CDATA[portal]]></category>
		<category><![CDATA[provisioing]]></category>
		<category><![CDATA[virtualization]]></category>

		<guid isPermaLink="false">http://theinnerlayer.softlayer.com/?p=339</guid>
		<description><![CDATA[Now, before a worldwide game of MBA buzz-word bingo breaks out, hear me out. Here at SoftLayer, we really do think “outside the box.” And when I say “box” – I really mean “server.” Since our inception, we have been focused an all things “outside the box.” To say it another way, we have focused [...]]]></description>
			<content:encoded><![CDATA[<p>Now, before a worldwide game of MBA buzz-word bingo breaks out, hear me out.  Here at SoftLayer, we really do think “outside the box.”  And when I say “box” – I really mean “server.”  Since our inception, we have been focused an all things “outside the box.”  To say it another way, we have focused on building automation systems that drive the collective datacenter environment that surrounds the server.  In its simplest terms – a datacenter operating system.  We call it IMS internally – IMS is short for infrastructure management system (yip – techies are ripe with creativity).  </p>
<p>For the first couple of years, IMS development has revolved around automating all things in the datacenter including network, inventory, asset tracking, provisioning, monitoring, security, and of course all things directly living on the servers themselves.  I mean, if you think about all the capabilities – it’s pretty clear.  Add servers on the fly (check), add firewalls on the fly (check), add load balancing on the fly (check), interconnect all servers on the fly (check), interconnect servers in different datacenters (check), add, delete and tag IP addresses on the fly (check), reload, repair, and re-provision servers (check, check and check).  We can do anything you can possibly imagine “outside the box” via our control panel or API.</p>
<p>Now, SoftLayer has moved to thinking “Inside the box.”  That’s where virtualization is rapidly gaining ground.  The entire industry understands the value of virtualization and the paradigm shift it will bring to computing.  It’s quickly maturing and it’s rapidly becoming a common standard across the industry.  We shifted gears about six months ago and starting incorporating virtualization technologies into Softlayer.  To date, we have implemented Hyper-V and Xen with tremendous success.  We have Virtuozzo from Parallels slated to go live in a couple weeks, VMWare will be available soon and then of course – our much anticipated cloud computing offering (it’s a secret).  All of these technologies are virtualization and automation at the server and storage layer.  </p>
<p>So, here at SoftLayer – we are thinking “inside and outside the box.”  We are very excited about continuing to integrate virtualization technologies into our highly automated datacenter environment.  It’s the perfect storm – the alignment of all technologies into a single unified backplane that can morph on the fly into any type of compute environment one needs.  The question I have is – it’s easy to think inside the box – has the industry also been thinking “outside the box?”</p>
<p>-<a href="http://twitter.com/lavosby">@lavosby</a></p>
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		<title>Virtualizing Our Childhoods &#8211; There&#8217;s Money to be Made</title>
		<link>http://blog.softlayer.com/2008/virtualizing-our-childhoods-%e2%80%93-theres-money-to-be-made/</link>
		<comments>http://blog.softlayer.com/2008/virtualizing-our-childhoods-%e2%80%93-theres-money-to-be-made/#comments</comments>
		<pubDate>Mon, 28 Jan 2008 13:21:41 +0000</pubDate>
		<dc:creator>Gary Kinman</dc:creator>
				<category><![CDATA[SoftLayer]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Plaxo]]></category>
		<category><![CDATA[servers]]></category>
		<category><![CDATA[virtualization]]></category>
		<category><![CDATA[whiteboarding]]></category>

		<guid isPermaLink="false">http://theinnerlayer.softlayer.com/2008/virtualizing-our-childhoods-%e2%80%93-theres-money-to-be-made/</guid>
		<description><![CDATA[Here&#8217;s a couple of my childhood memories for you. Today, they&#8217;ve been virtualized. And monetized. Shooting Up the Neighborhood The kids in my neighborhood would get home from school, crank out the homework and household chores, then bail outdoors in all kinds of weather and play some version of battle games, be it &#8220;cops and [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s a couple of my childhood memories for you. Today, they&#8217;ve been virtualized. And monetized.</p>
<p><strong>Shooting Up the Neighborhood</strong><br />
The kids in my neighborhood would get home from school, crank out the homework and household chores, then bail outdoors in all kinds of weather and play some version of battle games, be it &#8220;cops and robbers&#8221;, &#8220;cowboys and Indians&#8221;, &#8220;World War II&#8221;, etc. In addition to politically incorrect game names, we&#8217;d use <gulp> toy guns and plastic knives and swords to pretend-shoot each other and pretend-hack each other to bits &#8212; all in good fun and while using vocabulary that our parents didn&#8217;t care for. I&#8217;m sure the toy makers made a modest profit from our recreation.</p>
<p>Just last night, my son (age 14) approached me and announced that his homework was done, his room was straight, he was ready for his tests, etc., then asked if he could get on his Xbox 360. After I had him help with the dinner dishes, he headed upstairs much like I would head out the front door when I was 14. I went upstairs a little later and he was logged on to Xbox Live with the voice headset running and he pointed out that about 11 of his hockey teammates were also online and playing <A href="http://en.wikipedia.org/wiki/Call_of_Duty_4">Call of Duty 4</a>. So instead of pretend-shooting each other outside in the cold January air, they all get together online and do it. Don’t ask him what kind of language gets used either – it’s probably the same as my generation. From what I understand, the toy makers in this case make a lot more money than those of my youth.</p>
<p><strong>Passing Notes at School</strong><br />
In yet another politically incorrect part of my upbringing, somewhere around 5th and 6th grade, somebody thought it would be a good idea to pass ballots around the classroom. They’d write a question at the top of the page along the lines of “Do you like Gary?” and they’d put two columns below. Other kids would sign under the “yes” or “no” columns depending on how they felt that day.</p>
<p>This is basically virtualized with <A href="http://www.facebook.com/">Facebook</a>, <A href="https://www.linkedin.com/home">Linked In</a>, and <A href="http://www.plaxo.com/">Plaxo</a>. We get prompted to accept others as friends and recommend each other with these networking tools. With all the applications, pictures, messaging and so on these go way beyond our childhood note-passing but the concept is the same. Virtualizing this concept has unlocked untold riches. How much? Microsoft’s investment in Facebook extrapolates the value of Facebook to be <A href="http://www.businessweek.com/bwdaily/dnflash/content/oct2007/db20071029_652612.htm">$15 billion</a>. That’s a nice chunk of change for virtualizing the passing of notes at school.</p>
<p><strong>All This Virtualization Requires Servers – We’ve Got ‘Em</strong><br />
As I’ve mentioned before, I’m not real good at <A href="http://theinnerlayer.softlayer.com/2007/it-takes-all-kindswell-four-kinds-anyway/">whiteboarding</a> new ideas. Tell you what – you think of something from childhood that can be virtualized into billions in valuation, and SoftLayer will provide the servers and connectivity you need to achieve it.</p>
<p>-Gary</p>
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		<title>Virtualized Virtualization</title>
		<link>http://blog.softlayer.com/2008/virtualized-virtualization/</link>
		<comments>http://blog.softlayer.com/2008/virtualized-virtualization/#comments</comments>
		<pubDate>Fri, 25 Jan 2008 13:16:44 +0000</pubDate>
		<dc:creator>Lance Crosby</dc:creator>
				<category><![CDATA[Executive Blog]]></category>
		<category><![CDATA[SoftLayer]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[data center]]></category>
		<category><![CDATA[deployment]]></category>
		<category><![CDATA[Parallels]]></category>
		<category><![CDATA[quack shack]]></category>
		<category><![CDATA[scalability]]></category>
		<category><![CDATA[servers]]></category>
		<category><![CDATA[Virtual Iron]]></category>
		<category><![CDATA[virtualization]]></category>
		<category><![CDATA[Virtuozzo]]></category>
		<category><![CDATA[VMWare]]></category>
		<category><![CDATA[Xen]]></category>

		<guid isPermaLink="false">http://theinnerlayer.softlayer.com/2008/virtualized-virtualization/</guid>
		<description><![CDATA[For the past several months, we have been struggling with how to implement virtualization in a hosting environment. Xen, VMWare, Virtuozzo, Parrallels, and Virtual Iron just to name a few. As many of you know, the software world courts the enterprise and the hosting world is left to shove the square peg into a round [...]]]></description>
			<content:encoded><![CDATA[<p>For the past several months, we have been struggling with how to implement virtualization in a hosting environment. Xen, VMWare, Virtuozzo, Parrallels, and Virtual Iron just to name a few. As many of you know, the software world courts the enterprise and the hosting world is left to shove the square peg into a round hole. Once again, these software packages have been designed for one company with many servers versus one company with many clients with many servers.</p>
<p>The most shocking reality about virtualization is the lack of scalability. Now, before you call quack shack to have my head examined – hear me out. All (and I mean all) of the virtualization products on the market scale extremely well to a couple hundred physical servers (lets call it 200). These technologies were designed to be used in companies that have relatively small subsets of physical servers (yes…I think 200 is small) managed through a centralized console. The idea is – those 200 servers should be utilized more efficiently thereby creating 400 to 2000 virtual machines. This model works great in companies that only have the need for one or two mass “virtual deployments.”</p>
<p>Now, fast forward to SoftLayer where we have already virtualized every aspect of the datacenter and we manage over 12,000 servers. Let’s run through the high points of virtualization &#8211; Rapid deployment – we got that. Asset tracking – yip, been there done that. Network management – baked and done. Add services on-the-fly – is there any other way? Complete control – piece of cake. Eliminate inefficiencies – have you seen our offerings? In essence, SoftLayer has abstracted the physical layer from the datacenter and left our customers with a complete virtualized datacenter environment. So, the questions remains – how do we virtualize the virtualized?</p>
<p>-<a href="http://twitter.com/lavosby">@lavosby</a></p>
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